Pasture raised. Ridiculously good. Simple ingredients. What's so good about it? Simple ingredients. Pasture-raised. Probiotic cultures. Thick & creamy. No preservatives. No added hormones. No artificial anything. Crafted with love from family farms. Made from stuff you can pronounce, produced by people who love the planet and who really, really like sour cream. Milk from cows not treated with the growth hormone rBST.